In any US enterprise, Marketing is a powerful force. The music business is no exception. Of course, one has to have exceptional capabilities as a foundation. However, we have seen many artists resort to all sorts of ways to attra t attention to themselves and their art. In the case of the very attractive pianist, Yuja Wang, the tiny dresses and super high heels are hallmarks.
Her music is often spectacular, especially works that demand strong pianistic technique.
But strip away the “glitz”, and you will hear a terrific musician capable of expressing great emotion.
Here is Ms. Wang playing the Ballade number 1 by Frederick Chopin at her graduation recital some years ago:
